Stake F1 Team KICK Sauber partners with Aleph to Accelerate Global Digital Innovation

Hinwil, 19 March 2025 – Stake F1 Team KICK Sauber continues to make strides in the digital world as it announces its partnership with Aleph, a global leader in digital advertising. This new collaboration unites two organisations that share a common ambition for excellence, innovation, and a commitment to global impact.

For more than 20 years, Aleph has driven digital transformation worldwide, empowering businesses to harness the full potential of the digital economy. This partnership reflects our mutual dedication to pushing boundaries and continuously raising the bar—whether on the track or in the digital space.

In aligning with Aleph, Stake F1 Team KICK Sauber joins forces with a company that, like the team, thrives in dynamic, fast-paced environments—and there is none more so than Formula One, the highest level of global motorsport, an arena defined by speed, precision, and continuous technological evolution. The sport's unparalleled reach across 24 international races and its truly global reach give a unique scope to this partnership, one that underscores the two brands' shared vision of connecting diverse cultures and markets through technological advancement and strategic innovation.

Stefano Battiston, Chief Commercial Officer of Stake F1 Team KICK Sauber: "We are thrilled to welcome Aleph as a partner. Both of our organisations operate in highly competitive and fast-evolving environments, where innovation, precision, and resilience are key. Aleph’s vision of empowering businesses across the world through digital transformation aligns perfectly with our commitment to performance and technological excellence; it also reflects our partner-centric approach to the way we do business. We look forward to a dynamic collaboration that reflects our shared values and ambitions."

Gaston Taratuta, CEO of Aleph: "This partnership is more than a sponsorship; it’s a reflection of who we are. Stake F1 Team KICK Sauber and Aleph share the same relentless drive—always pushing the limits, always innovating, always looking ahead. Just like an F1 team, we thrive in an environment of continuous transformation, where resilience and strategic thinking define success. From overcoming challenges to reaching new heights, we see in Stake F1 Team KICK Sauber a partner that embodies the same values that have fuelled Aleph’s journey over the years."

This collaboration goes beyond branding; it presents exciting opportunities for mutual growth, innovation, and global storytelling. Formula One is not just racing—it's about pioneering technological advancement, strategic thinking, and achieving groundbreaking performance. By partnering with Aleph, Stake F1 Team KICK Sauber reinforces its commitment to innovation and further amplifies the brands’ impact across global markets.

Together, Stake F1 Team KICK Sauber and Aleph are prepared to embrace the exciting opportunities ahead, accelerating forward with a shared determination to redefine what is possible.