KICK F1 Sim Racing Team enhances fan engagement with Floki-powered platform Valhalla

Hinwil, 14 November 2024 – KICK F1 Sim Racing Team will be bringing fan engagement to an exciting new level, as it launches a partnership with Valhalla, the Play-To-Earn MMORPG (Massively Multiplayer Online Role-Playing Game) powered by cryptocurrency ecosystem Floki.

Valhalla offers players an immersive platform to explore independently or as part of a clan, engage in a dynamic, player-driven economy to climb the community ranks, and leave their mark in a vibrant, competitive world.

The partnership, which comes ahead of Valhalla’s launch on Mainnet at the end of November, will see a number of exclusive activations throughout the 2025 F1 Sim Racing Season, including the team’s NFT presence in the Valhalla game, as well as in-game competitions where winners will get the once-in-a-lifetime chance to visit Sauber Motorsport’s headquarters in Hinwil, Switzerland. As part of the newly formed collaboration, Valhalla’s logo will be featured on an extensive range of digital and social media assets, including on KICK F1 Sim Racing Team’s drivers’ sleeves.

Andrea Bugnone, Team Manager of KICK F1 Sim Racing Team: “We are pleased to partner with Valhalla and Floki, currently one of the most innovative and engaging companies within this sector. This collaboration represents an exciting convergence between F1 Sim Racing and gaming technologies, opening a whole new world of engaging possibilities for our team. By integrating Valhalla's cutting-edge platform within our team’s pursuit of excellence, we aim to enhance the F1 Sim Racing experience for fans of both KICK F1 Sim Racing Team and Valhalla itself.”

A spokesperson for Floki commented: “We are proud to step into this exciting new partnership with KICK F1 Sim Racing Team. By offering gamers and fans alike a dynamic, player-driven system that allows to play both alone and as a clan, Valhalla’s gameplay strongly resembles the world of F1 Sim Racing – further marking our commitment to integrating the world of gaming, cryptocurrency, and sim racing in a meaningful way. We are looking forward to getting started and unlocking the full potential of this collaboration throughout the 2025 F1 Sim Racing season."