Strategic partnership with Admin By Request accelerates global cybersecurity reach

Hinwil, 6 March 2025 – Stake F1 Team KICK Sauber will head into a new market as it unveils a strategic partnership with Admin By Request, a fast-growing global leader in cybersecurity, in a decisive step towards strategic growth and global expansion for both brands. By joining forces with the team, Admin by Request will bolster its global brand presence, leveraging Formula One’s unrivalled worldwide reach to connect with key decision-makers in IT and cybersecurity.

With a presence in over 160 countries, Admin By Request’s rapid growth and award-winning Zero Trust Platform echoes the precision, speed, and meticulous control seen in elite motorsport – qualities that are indispensable in today’s digital landscape.

The partnership also brings exciting benefits for fans and customers, as an activation programme featuring exclusive digital content, engaging social media campaigns, and interactive competitions and giveaways, promises to offer unprecedented insights into both the world of F1 and cutting-edge cybersecurity. With Formula One’s explosive global growth, especially in the U.S. market where Admin By Request has a significant customer base, and the cultural boost from hits like Netflix’s Drive to Survive and the anticipated F1 movie, the collaboration promises to enhance brand recognition and industry credibility on a grand scale.

Stefano Battiston, Chief Commercial Officer of Sauber Motorsport: “The partnership between Stake F1 Team KICK Sauber and Admin By Request is a crucial one, as it allows our companies to align our global platforms, thus not only reinforcing our commitment to excellence and innovation on the track but also setting a new benchmark for cybersecurity in today’s digital world. It’s a strategic convergence where speed, precision, and security drive success in both motorsport and IT.”

Lars Sneftrup Pedersen, Founder & CEO of Admin By Request: “In both Formula One and cybersecurity, success depends on speed, precision, and control. Just as F1 teams meticulously manage data and performance to stay ahead, Admin By Request helps businesses secure their IT environments with the same level of efficiency. Partnering with Stake F1 Team KICK Sauber is the perfect way to expand our brand, engage with decision-makers, and align with a sport that thrives on cutting-edge technology and precision. This collaboration is another step in making both cybersecurity and elite motorsport more engaging, accessible, and within reach for everyone."